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| Why we like, share comment and keep coming back |
I was on twitter this morning after a nice breakfast of yam and garden egg sauce and I stumbled on something that got my breakfast cold before I was done reading. It is quite interesting to find stuffs like this because it enlightens you and broadens your scope when posting on your social pages and blogs.
Excerpt:
The New York Times did an
awesome study on why we share a
few years ago that remains one of the most informative on the topic of
social media sharing. This study identified five major drivers for
sharing:
- To bring valuable and entertaining content to one another. 49%
of respondents say sharing allows them to inform others of products
they care about and potentially change opinions or encourage action.
- To define ourselves to others. 68% of respondents said they share to give others a better sense of who they are and what they care about.
- To grow and nourish our relationships. 78% of respondents
said they share information online because it enables them to stay
connected to people they may not otherwise stay in touch with
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