Buffer: Why we share - A guide to more shareable content

Why we like, share comment and keep coming back

I was on twitter this morning after a nice breakfast of yam and garden egg sauce and I stumbled on something that got my breakfast cold before I was done reading. It is quite interesting to find stuffs like this because it enlightens you and broadens your scope when posting on your social pages and blogs.

Excerpt: 

The New York Times did an awesome study on why we share a few years ago that remains one of the most informative on the topic of social media sharing. This study identified five major drivers for sharing:

• To bring valuable and entertaining content to one another. 49% of respondents say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.
• To define ourselves to others.  68% of respondents said they share to give others a better sense of who they are and what they care about.
• To grow and nourish our relationships. 78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with

Click to continue reading...